There have been many rumors and lots of speculation about a new update to the Google Algorithm since the beginning of March. On March 28, Google made the official announcement that “Fred” the latest update of their search engine algorithm, has been released. But as to what it is affecting, the speculation continues.
After monitoring what is happening with websites that were affected dramatically, the conclusion seems to be that websites that were not abiding by the Google webmaster guidelines are being hit. So where does that leave you and your website?
If you are familiar with the webmaster guidelines, that’s great. It may be a good time to review them and make sure your site is in compliance. If you have no idea what that means and you need help, we can do an SEO audit and make suggestions.
Let’s say you are routinely optimizing your website to improve your SEO and this month you have seen your traffic drop significantly. Your site may have been affected by Fred. Why? And how do you fix that?
From our research we have read that SEO specialists and Google itself are indicating that sites with low quality content and unrelated back-links are being targeted. That means sites that are dishing out un-original content, not adding new content on a regular basis, or are using bad practices building links.
If you are guilty of one of these activities (or lack of adding content), what can you do right now to get back on track?
You need to dig into your analytics.
If your site’s traffic took a dive earlier in March, you may need to change your ways. First of all take an honest look at your content. Is it good quality? Well written and relevant to your website’s followers? Do you have some really old information that is now obsolete? Look at your keywords and see if they are associated with any of your low quality content.
Now what? Sit down with your site and rewrite those bad posts. Update the old ones with new information. Have someone else who knows about your business take a look at your website and make suggestions. Add some brand new original and relevant content for your readers. Make it a point to do it on a regular schedule.
If you do have back-links, check to make sure they are good ones. Check your no-follows and alt tags.
In summary, if you are using good practices in developing your website with good and increasing content for your targeted audience and not trying to “cheat” the system, you and Fred should be good friends!