Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (AMA2013)
While there are hundreds of definitions for the word Marketing, we interpret all of these to mean the same thing. Getting you more business. There are many aspects and techniques, we will be reviewing the most effective of your type of business. So watch for our updates or send us your requests and we will provide professional ways to build your business and keep your clients for life!
Marketing begins before you ever launch your new business, brand or product. You’ll be reaching out to confirm that there is a market for idea, then confirm the number of potential customers, what price they will pay, what they expect and the best way to present it to them. Market Research defines all of those items and can be done through online services such as Survey Monkey or you can hire a professional market research firm to drill down to match your best clientele. You can also “do it yourself” if you know the right questions to ask, who to ask and how to compile the data. There are several companies that offer this service, so do you homework and check out the SCORE cards that will help you define the questions you need answered. Send us an email and we’ll be happy to send you a FREE starter kit for doing Market Research.
