Writing for the web may look easy, but is it? All good web copy requires many elements; a catchy headline, a persuasive writing style, your image text and it should provide quality information to your viewers. That is what keeps them coming back for more! It is great content that can take you ahead of the competition…literally! An attractive website design can hold their attention for only so long. If your web copy writing is keyword optimized, you can easily land at the top of searches at search engines such as Google and Yahoo. It’s simple! If the users find your site useful, so will the search engines.
At Dogtails Design we’re serious about web copy. We want the best user experience for your customers; when they enter your website, read or view an ad, see a product demonstration, visit your booth at a tradeshow, read product or service descriptions – anyway, anytime they interact with your business. We use key words woven through familiar sounding words that informs the reader, while gaining the attention of search engines. It can be instructional, editorial, evoke emotion and encourage the reader to take action! We continuously study your business and offer unique headlines and descriptions that support your meta data. You want search engine rankings and this is the best way to move you to the top! A well written website will guide your viewer through the site, answer their questions, and engage them so they want more! More information, more products, more service and before you know it, they are a regular visitor to your site! Buying more, learning more, looking for your next offer!
Important, Relative Keywords that relate to your business can set you apart from your competition and help you become an authority in your field. Attracting regular followers can happen when you integrate you blogs, articles, sales copy and press releases. Readers want to know more- about your business, your products, your services and results from previous customers. Yes, reviews are important and provide a great base to launch a new product, close a deal and take the next step to make them a regular customer. Web copy can motivate, encourage, enthuse the reader when the words are well chosen to your audience. If you’re selling high-priced items that take time and thinking by the purchaser, they will likely do more research to make their choice. What do they need to know to move forward with your company? Are the specifications of your product easy to find? Is the writing understandable or so technical and complex they just click off the page?
Innovative, compelling copy will keep your visitors on your pages longer. Studies show the longer they stay, the more likely it will result in a positive interaction with the viewer. We create a complete program that brings your content together in all aspects of your marketing. We recommend a calendar that takes into account your industry “hot days”, trade shows, public holidays, product release schedules and elevate a theme in your social media, website, press releases and advertising.
High quality web writing is good business and good for your business. It works!