Savvy Sellers NEED SSL Certificates

Achieving success for your e-commerce business revolves around three vital factors: convenience, relevance and trust. Apart from the technology used, one has to give due emphasis on usability and user influence. Building an effective solution with an optimal combination of all these factors translates to high performance, which is what lays the foundation for success.

While brand recognition is an integral aspect that dictates the conversion rate, for smaller online retailers with apparently no brand value, the target lies elsewhere. Read More →

10 Marketing Tips for 2018 for Business Growth

Here are 10 tips for marketing your business should be utilizing or preparing to put into effect before the calendar turns to next year:

1. Prepare a Budget Projection

Too many businesses cut out projection preparation as they write up their business New Year’s resolutions. One of the most important steps in achieving business targets for the New Year will involve introducing projections and accountability. Start your projections by calculating your expected net income for each month of the year and projected monthly expenses. This will allow you to understand the number of monthly sales you will need in order to achieve profitability.

2. Evaluate Your Personnel

Ensuring success in 2017 will mean taking a step back and making sure you a starting with the right team. Read More →

Social Media Soars Using These Techniques

Today, social media dominates online marketing. Yes, you can place ads, but where? Facebook? Twitter? If you have followers, can they become customers? Share information with your target audience in a user-friendly format — they will appreciate it and reward you by becoming a customer.

  • Be aware. Look to other companies that have good social media marketing strategies. Watch for concepts that are popular or trending that you can tie in to your product
  • Be calm. While trying to be enthusiastic, do not overuse exclamation points or other punctuation.
  • Be human. Connect with your audience in the best way— be real. Write like you’re talking to a friend, but with better grammar.
  • Be consistent. Everything should connect back to your identity. All posts should sound like they are coming from a single source, so make sure that every post has a similar feel to the others.
  • Be different. Each social media platform is made for a specific purpose, so use the channel for its specific purpose. There can be overlap, but it doesn’t make sense to post the same thing on every platform
  • Be concise. The shorter, the better. You only have a few seconds to catch the reader’s attention as they scroll. If your copy is too long, no one will read it. Try not to exceed three lines.

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Should You Care About The Latest Google Algorithm Update?

There have been many rumors and lots of speculation about a new update to the Google Algorithm since the beginning of March. On March 28, Google made the official announcement that “Fred” the latest update of their search engine algorithm, has been released. But as to what it is affecting, the speculation continues.

After monitoring what is happening with websites that were affected dramatically, the conclusion seems to be that websites that were not abiding by the Google webmaster guidelines are being hit. So where does that leave you and your website?

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WordCamp San Diego 2017: My Review

Photo of San Diego WordCamp Volunteers

Photo of San Diego WordCamp Volunteers – by Kevin Hoffman

I have attended many WordCamps over the last several years. This year, I decided to volunteer to find out what goes on behind the scenes.

It was actually my first WordCamp set in San Diego. For various reasons, something always conflicted with the dates after I had made a point of signing up right away. Tickets sell out within a few hours normally for the most popular WordCamps, and I think San Diego is one of them. You can’t blame people from the Midwest and East Coast for wanting to come to San Diego in the Spring! Some come from as far as Europe to be at our WordCamp.

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cropped-Dogtails-Design-Site-Icon.pngPress Release


Dogtails Designs Receives 2016 Best Businesses of Incline Village Award

Incline Village, February 21, 2017 — Dogtails Designs has been selected for the 2016 Best Businesses of Incline Village Award in the Web Design category by the Best Businesses of Incline Village Award Program. This is the third time since 2014 that Dogtails Designs has been selected for this award.

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