Your No. 1 most valuable asset is your brand reputation. Learn how to protect it.
According to research, 45% of business owners aren’t happy with their online presence. Unfortunately, most of those who feel this way don’t know how to deal with the fallout from a public customer dispute or the actions of a disgruntled employee.
Your brand is who you are in the eyes of consumers. It’s your biggest asset, and the most intangible one when it comes to how it’s viewed. If you don’t protect your reputation and brand image, your social proof, influence and capital in the marketplace suffer.