How to Protect Your No. 1 Asset

Your No. 1 most valuable asset is your brand reputation. Learn how to protect it.

According to research, 45% of business owners aren’t happy with their online presence. Unfortunately, most of those who feel this way don’t know how to deal with the fallout from a public customer dispute or the actions of a disgruntled employee.

Your brand is who you are in the eyes of consumers. It’s your biggest asset, and the most intangible one when it comes to how it’s viewed. If you don’t protect your reputation and brand image, your social proof, influence and capital in the marketplace suffer.

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Press Release: Dogtails Design Wins Award 5th Year

Press Release

Dogtails Design Receives 2019 Best Businesses of Incline Village Award – Web Designer


Award - best web designer

Incline Village, November 17, 2019 — Dogtails Designs has been selected for the 2019 Best Businesses of Incline Village Award in the Web Design category by the Best Businesses of Incline Village Award Program. This is the fifth year in a row that Dogtails Design has been selected for this award!

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Savvy Sellers NEED SSL Certificates

Achieving success for your e-commerce business revolves around three vital factors: convenience, relevance and trust. Apart from the technology used, one has to give due emphasis on usability and user influence. Building an effective solution with an optimal combination of all these factors translates to high performance, which is what lays the foundation for success.

While brand recognition is an integral aspect that dictates the conversion rate, for smaller online retailers with apparently no brand value, the target lies elsewhere. Read More →

10 Marketing Tips for 2019 for Business Growth

Here are 10 tips for marketing your business should be utilizing or preparing to put into effect before the calendar turns to next year:

1. Prepare a Budget Projection

Too many businesses cut out projection preparation as they write up their business New Year’s resolutions. One of the most important steps in achieving business targets for the New Year will involve introducing projections and accountability. Start your projections by calculating your expected net income for each month of the year and projected monthly expenses. This will allow you to understand the number of monthly sales you will need in order to achieve profitability.

2. Evaluate Your Personnel

Ensuring success in 2017 will mean taking a step back and making sure you a starting with the right team. Read More →

Social Media Soars Using These Techniques

Today, social media dominates online marketing. Yes, you can place ads, but where? Facebook? Twitter? If you have followers, can they become customers? Share information with your target audience in a user-friendly format — they will appreciate it and reward you by becoming a customer.

  • Be aware. Look to other companies that have good social media marketing strategies. Watch for concepts that are popular or trending that you can tie in to your product
  • Be calm. While trying to be enthusiastic, do not overuse exclamation points or other punctuation.
  • Be human. Connect with your audience in the best way— be real. Write like you’re talking to a friend, but with better grammar.
  • Be consistent. Everything should connect back to your identity. All posts should sound like they are coming from a single source, so make sure that every post has a similar feel to the others.
  • Be different. Each social media platform is made for a specific purpose, so use the channel for its specific purpose. There can be overlap, but it doesn’t make sense to post the same thing on every platform
  • Be concise. The shorter, the better. You only have a few seconds to catch the reader’s attention as they scroll. If your copy is too long, no one will read it. Try not to exceed three lines.

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cropped-Dogtails-Design-Site-Icon.pngPress Release


Dogtails Designs Receives 2016 Best Businesses of Incline Village Award

Incline Village, February 21, 2017 — Dogtails Designs has been selected for the 2016 Best Businesses of Incline Village Award in the Web Design category by the Best Businesses of Incline Village Award Program. This is the third time since 2014 that Dogtails Designs has been selected for this award.

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