Your No. 1 most valuable asset is your brand reputation. Learn how to protect it.

According to research, 45% of business owners aren’t happy with their online presence. Unfortunately, most of those who feel this way don’t know how to deal with the fallout from a public customer dispute or the actions of a disgruntled employee.

Your brand is who you are in the eyes of consumers. It’s your biggest asset, and the most intangible one when it comes to how it’s viewed. If you don’t protect your reputation and brand image, your social proof, influence and capital in the marketplace suffer.

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Here are 10 tips for marketing your business should be utilizing or preparing to put into effect before the calendar turns to next year:

1. Prepare a Budget Projection

Too many businesses cut out projection preparation as they write up their business New Year’s resolutions. One of the most important steps in achieving business targets for the New Year will involve introducing projections and accountability. Start your projections by calculating your expected net income for each month of the year and projected monthly expenses. This will allow you to understand the number of monthly sales you will need in order to achieve profitability.

2. Evaluate Your Personnel

Ensuring success in 2017 will mean taking a step back and making sure you a starting with the right team. Read More →