Today, social media dominates online marketing. Yes, you can place ads, but where? Facebook? Twitter? If you have followers, can they become customers? Share information with your target audience in a user-friendly format — they will appreciate it and reward you by becoming a customer.

• Be aware. Look to other companies that have good social media marketing strategies. Watch for concepts that are popular or trending that you can tie in to your product
• Be calm. While trying to be enthusiastic, do not overuse exclamation points or other punctuation.
• Be human. Connect with your audience in the best way— be real. Write like you’re talking to a friend, but with better grammar.
• Be consistent. Everything should connect back to your identity. All posts should sound like they are coming from a single source, so make sure that every post has a similar feel to the others.
• Be different. Each social media platform is made for a specific purpose, so use the channel for its specific purpose. There can be overlap, but it doesn’t make sense to post the same thing on every platform
• Be concise. The shorter, the better. You only have a few seconds to catch the reader’s attention as they scroll. If your copy is too long, no one will read it. Try not to exceed three lines.

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