Social Media Soars Using These Techniques

Today, social media dominates online marketing. Yes, you can place ads, but where? Facebook? Twitter? If you have followers, can they become customers? Share information with your target audience in a user-friendly format — they will appreciate it and reward you by becoming a customer.

  • Be aware. Look to other companies that have good social media marketing strategies. Watch for concepts that are popular or trending that you can tie in to your product
  • Be calm. While trying to be enthusiastic, do not overuse exclamation points or other punctuation.
  • Be human. Connect with your audience in the best way— be real. Write like you’re talking to a friend, but with better grammar.
  • Be consistent. Everything should connect back to your identity. All posts should sound like they are coming from a single source, so make sure that every post has a similar feel to the others.
  • Be different. Each social media platform is made for a specific purpose, so use the channel for its specific purpose. There can be overlap, but it doesn’t make sense to post the same thing on every platform
  • Be concise. The shorter, the better. You only have a few seconds to catch the reader’s attention as they scroll. If your copy is too long, no one will read it. Try not to exceed three lines.

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Should You Care About The Latest Google Algorithm Update?

There have been many rumors and lots of speculation about a new update to the Google Algorithm since the beginning of March. On March 28, Google made the official announcement that “Fred” the latest update of their search engine algorithm, has been released. But as to what it is affecting, the speculation continues.

After monitoring what is happening with websites that were affected dramatically, the conclusion seems to be that websites that were not abiding by the Google webmaster guidelines are being hit. So where does that leave you and your website?

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WordCamp San Diego 2017: My Review

Photo of San Diego WordCamp Volunteers

Photo of San Diego WordCamp Volunteers – by Kevin Hoffman

I have attended many WordCamps over the last several years. This year, I decided to volunteer to find out what goes on behind the scenes.

It was actually my first WordCamp set in San Diego. For various reasons, something always conflicted with the dates after I had made a point of signing up right away. Tickets sell out within a few hours normally for the most popular WordCamps, and I think San Diego is one of them. You can’t blame people from the Midwest and East Coast for wanting to come to San Diego in the Spring! Some come from as far as Europe to be at our WordCamp.

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cropped-Dogtails-Design-Site-Icon.pngPress Release


Dogtails Designs Receives 2016 Best Businesses of Incline Village Award

Incline Village, February 21, 2017 — Dogtails Designs has been selected for the 2016 Best Businesses of Incline Village Award in the Web Design category by the Best Businesses of Incline Village Award Program. This is the third time since 2014 that Dogtails Designs has been selected for this award.

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Drupal SandCamp 2017

 Nasty Weather Kept Many Speakers Away From SandCamp

However, true to form, the helpfulness and willingness of the Drupal Community to step up and fill in with talks and keynote speeches made the absence of some of the speakers less painful for attendees. We did have to dodge flying (shake) shingles Friday afternoon but the weather cleared up by Saturday and spirits lifted.

Rumor Takes Top Honors at Westminster Dog Show 2017

Westminster Dog Show 2017: Rumor the German
Shepherd Wins Best in Show



As Rumor, a German shepherd, took long, elegant strides around the ring at the 141st Westminster Kennel Club Dog Show, she seemed to cover every inch of the green carpet. It was as if there were no other dogs in the room, and soon that was indeed true as Rumor stood alone, earning best-in-show honors on Tuesday night at Madison Square Garden.“The German shepherd standard talks about quality and nobility,” said Thomas Bradley, the best-in-show judge. “She is just magnificent.” Last year, Rumor, named after the Adele song “Rumor Has It,” was favored to win it all, but she was upset by a German shorthaired pointer named C. J.

Kent Boyles, Rumor’s handler, had planned to retire her, but he decided to give it another run. This time, at 5 years old, Rumor played the role of spoiler, winning the herding group Monday night by beating Preston, a puli and the top-ranked dog of last year. As it turned out, Rumor had the canine equivalent of Adele’s haul at the Grammys, which seemed fitting because both Boyles and Rumor had watched that awards show. “She had a pretty good night,” Boyles said of Adele. So did Rumor, who defeated Duffy, a Norwegian elkhound; Chuckie, a Pekingese; Aftin, a miniature poodle; Tanner, a Norwich terrier; Devlin, a boxer; and Adrian, an Irish setter and the runner-up.